Quantcast
Channel: International Marketing Review
Browsing latest articles
Browse All 166 View Live

SMEs' regional diversification: dynamic patterns and home market...

SMEs' regional diversification: dynamic patterns and home market institutional determinantsWensong Bai, Mikael Hilmersson, Martin Johanson, Luis OliveiraInternational Marketing Review, Vol....

View Article



The influence of luxury brand personality on digital interaction evaluations:...

The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American marketsKirsten Cowan, Alena KostykInternational Marketing Review, Vol....

View Article

Hybrid business offerings in small internationalisers: a mixed-method...

Hybrid business offerings in small internationalisers: a mixed-method analysis of internal capabilities through hesitant fuzzy informationHannan Amoozad Mahdiraji, Aliasghar Abbasi Kamardi, Vahid...

View Article

Triadic multilevel psychic distance in firm internationalization

Triadic multilevel psychic distance in firm internationalizationAswo SafariInternational Marketing Review, Vol. 41, No. 7, pp.23-58This study focuses on the triadic multilevel psychic distance (MPD)...

View Article

Acculturating again: Taiwanese migrants' enduring COVID-19 coping paradox in...

Acculturating again: Taiwanese migrants' enduring COVID-19 coping paradox in the UKDorothy Ai-wan Yen, Benedetta Cappellini, Jane Denise Hendy, Ming-Yao JenInternational Marketing Review, Vol. 41, No....

View Article


How local dealers benefit from their international participation: evidence...

How local dealers benefit from their international participation: evidence from AfricaLian Zhang, Qingtao Wang, Qiyuan Zhang, Kevin Zheng ZhouInternational Marketing Review, Vol. ahead-of-print, No....

View Article

Platform success in the international marketplace: reconfiguring digital...

Platform success in the international marketplace: reconfiguring digital resources for marketing agilityChenchen Weng, Martin J. Liu, Dandan Ye, Jimmy Huang, Paul C.Y. LiuInternational Marketing...

View Article

Consumer response to the new normal: examining the role of anticipated...

Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfactionAmandeep Dhir, Arun Madanaguli, Fauzia Jabeen, Dorra...

View Article


Different countries, different institutions: how do brand-oriented SMEs...

Different countries, different institutions: how do brand-oriented SMEs leverage branding capabilities to boost export performance?Piyush RanjanInternational Marketing Review, Vol. ahead-of-print, No....

View Article


Actors' facial similarity and its impact on US movies' box-office performance...

Actors' facial similarity and its impact on US movies' box-office performance in East and South-East AsiaVerdiana Giannetti, Jieke Chen, Xingjie WeiInternational Marketing Review, Vol. ahead-of-print,...

View Article

Consumer xenocentrism when domestic products are better

Consumer xenocentrism when domestic products are betterAmonrat Thoumrungroje, Adamantios Diamantopoulos, Nathalie Caroline SchererInternational Marketing Review, Vol. ahead-of-print, No....

View Article

Signaling theory and its relevance in international marketing: a systematic...

Signaling theory and its relevance in international marketing: a systematic review and future research agendaZubair Ali Shahid, Muhammad Irfan Tariq, Justin Paul, Syed Ali Naqvi, Leonie...

View Article
Browsing latest articles
Browse All 166 View Live




Latest Images